Adobe has launched its Firefly video model in public, marking the first generative AI tool built specifically for commercial use, addressing enterprise concerns about IP rights and legal safety in AI-generated content. The model has already fueled over 18 billion asset generations globally, signaling massive adoption in the creative industry.
First test with @Adobe AI Firefly Video Model.
Only got two generations, so this is the best I’ve gotten so far.
What do you all think of their first outing? pic.twitter.com/NTWeXrFcO4
— Christopher Fryant (@cfryant) February 12, 2025
🤖 ใช้ Adobe Firefly หรือ Kling AI?
เทรนการสร้างวิดีโอด้วย AI จากภาพไม่ใช่เรื่องใหม่แล้ว แต่มีหลายเจ้ามากๆ รอบนี้เอาของ #AdobeFirefly กับ @Kling_ai มาเทียบกันให้ดูแบบเร็วๆเราชอบอะไรใน #AdobeFirefly
1. สีสดมาก แต่บางอันก็รู้สึกมากเกินไป
2. มุมกล้องมันดีนะ… pic.twitter.com/IDoAl6ntQf— Nat 🐧✳️ (@NatChittamai) February 13, 2025
Key technical capabilities of the new video model:
- Text-to-video and image-to-video generation with 1080p resolution
- Professional camera controls with dynamic motion paths and frame locking
- 3D sketch transformation and structure reference building
- Multi-language audio and video across 20+ languages with voice preservation
- Seamless integration with Adobe Creative Cloud applications
Adobe Firefly Pricing
The pricing structure includes a Standard tier at $9.99/month with 2,000 video/audio credits and a Pro tier at $29.99/month offering 7,000 credits. Both tiers support 1080p resolution at launch, with translation capabilities across 20+ languages for audio content.
The Adobe Firefly platform now integrates AI-powered generation of images, vectors, and videos into a single comprehensive system. By combining these capabilities, Adobe enables creators to generate and refine content through each stage of production while staying within one ecosystem. This integration eliminates the need to switch between different tools or platforms, making the creative workflow more efficient.
Model Capabilities
The model demonstrates exceptional performance in generating dynamic landscapes, weather patterns, particle effects, animal motion, and motion design elements, though human-centric content remains an area under active development.
Technical capabilities include text-to-video generation, image-to-video conversion, professional camera controls, frame locking features, and 3D sketch transformation.
Aboption
Major enterprises have already adopted the platform, with Deloitte Digital, IBM, Mattel, and PepsiCo/Gatorade leading the way. Industry leaders praise the platform’s capabilities, with Stagwell’s Global CTO Merrill Raman calling it “a force multiplier” and Dentsu Creative’s Global Creative Technology Officer James Thomas highlighting its “creator-friendly approach.”
Adobe’s emphasis on commercial safety and integration with Creative Cloud positions Firefly as the go-to platform for professional content creation at scale. Looking ahead, Adobe plans to launch a 4K model for pro-level production and a premium tier designed specifically for high-volume creators, further solidifying its position in the enterprise creative space.
To ensure content safety and transparency, Adobe has implemented Content Credentials and digital content “nutrition labels” for AI-generated content verification. The platform is trained exclusively on licensed Adobe Stock assets and public domain content, maintaining strict adherence to ethical AI principles and IP rights protection.
